You Need Thirty Conversations. Your Network Gets You Five. Here's how to find the other twenty-five, and how not to ruin the conversation once they show up.
The “30 is for the tail” framing is the useful part. Most teams stop at 10 because the patterns show up fast and it feels done. But the decisions hide in the outliers past 20, the users who don’t fit the tidy pattern. Cheap to talk to ten. Expensive to skip the last twenty.
The “30 is for the tail” framing is the useful part. Most teams stop at 10 because the patterns show up fast and it feels done. But the decisions hide in the outliers past 20, the users who don’t fit the tidy pattern. Cheap to talk to ten. Expensive to skip the last twenty.